Smart business decisions are based on facts. Facts about the market, facts around your target audience and about your brand. In our discovery phase, it’s important to collect as much information as possible, about market data, the demographic of customers, materials, brand values and more. This will allow us to create concepts and campaigns that are tailored to your specific brands needs. Creating projects which have an impact.

Thanks to a deeper understanding of your position, we are able to deconstruct the elements that define who you are as a brand. We use those elements to design a framework around Purpose, Promise, Values and Voice. This framework becomes our northern light in crafting and creating touchpoints for your brand, be that campaign videos, photos, brand movies, lookbooks, etc.

We will formulate campaigns/briefs with clear statements on your strengths and identify key internal and external factors that are important to create campaigns that align with your campaign goals. These are determined by your market position, your market goals, and your values

Crafting impactful campaigns doesn't happen by chance. It's a purposeful journey that is intertwined with strategic thinking and unrestricted creativity. A combination that usually doesn't understand one another, this is where we step in. We happen to speak both languages. Our creatives are consulted, guided and supported throughout the job by our production team. The big brother asking the right questions, have you thought about this, did you pack that, what about shooting this angle? We have been on shoots for the last 15 years, we know what it takes.

It all begins with an idea, but how impactful was it? We like to look back and assess the work we have done. Look at the statistics and consider what worked and what needs improving. We debrief the photographers, cinematographers and athletes. This involves discussions around effectiveness, direction, pros and cons. We value everyone’s voice because making a successful campaign is a team effort.